The excitement of the rumour mill, the titillation of every leaked photo led to higher than ever levels of expectation over the iPhone 5 features, and while the announcement was greeted with some derision at the lack of perceived headline improvements, the record sales tell an entirely different story.
Given the underwhelming changes to the iphone 4s, the iPhone 5 launch really needs to re-energise customers to prove Apple can repeat the game-changing trick it managed with the iphone 4.
The iPhone 5 price is predictably high, so consumers will need to bear that in mind too when looking for their next smartphone.
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